Into which consumer product classification does the smart, Ask an Expert

Economics

1. What core product is MCC offering in the Smart Car? What are the actual and augmented parts of the product?

2. Into which consumer product classification does the Smart Car fall? What are the implications of this classification for MCC's marketing strategy?

3. What individual product decisions and product line decisions has MCC made for the Smart Car? Why did it make these decisions?

4. What marketing recommendations would you make to MCC?

5. What recommendations would you make to MCC when it decides to enter the U.S. market?

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Macroeconomics, Economics

Category:- Macroeconomics
Reference No.:- M968982

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