Include your strategy using the marketing research process to "attract more Marketing Program students to the University of Stevens Point," using self- administered, one-time mail surveys as the research plan. Include what you would do for each step of the process (the first step has already been done). There are 6 steps left.

1). Identify and formulate the problem/opportunity.

2). Plan the research design and gather primary data.

3). Specify the sampling procedures.

4). Collect the data.

5). Analyze the data.

6). Prepare and present the report.

7). Follow up.