Ask Question, Ask an Expert


Ask Accounting Basics Expert

Q1) Suppose that Dallas' sales by major market are given below:

  Dallas Construction Clients Landscaping Clients
Sales..... $600,000 100.0% $400,000 100% $200,000 100%
Variable expenses... 360,000 60 260,000 65 100,000 50
Contribution margin.... 240,000 40 140,000 35 100,000 50
Traceable fixed expenses.... 72,000 12 20,000 5 52,000 26
Office segment margin.... 168,000 28 $120,000 30% $48,000 24%
Common fixed expenses not traceable to markets.... 18,000 3        
Office segment margin.... $150,000 25%        

Company would like to initiate intensive advertising campaign in one of two markets in the next month. Campaign would cost $8000. Marketing studies point to that such a campaign would increase sales in construction market by $70,000 or increase sales in landscapign market by $60,000.


1. In which of the markets would you suggest that company focus its advertising campaign? Illustrate computations to support your answer.

2. Dallas shows $90,000 in traceable fixed expenses. What occured to $90,000 in this exercise?

Accounting Basics, Accounting

  • Category:- Accounting Basics
  • Reference No.:- M919746

Have any Question? 

Related Questions in Accounting Basics

Assignment case studyreqiredassume you are employed as a

Assignment Case Study Reqired Assume you are employed as a graduate tax accountant and have been asked to detail to your manager, the Australian income tax implications of the following facts relating to Mrs Gilling, who ...

Problemyou have decided to start a business selling widgets

Problem: You have decided to start a business selling widgets. You form a corporation, Widgets, Inc. You paid $10 per share for 1,000 shares of stock on January 1, 2016. Next the company borrowed $30,000 from your Aunt S ...

Question list the penalties imposed on the employer for the

Question: List the penalties imposed on the employer for the following: a. Filing Form 941 late. b. Seven days late making a deposit. c. Issuing a bad check to the IRS.

The assignmentmost of our cases will involve some form of

The Assignment: Most of our cases will involve some form of role-playing. In other words, they won't be student-to-teacher case write-ups. In this case I am also playing a role. I am Chairman of ABC-VC, a venture capital ...

Question 1problem a if the ceo wants to plan expansion in

Question 1: Problem A If the CEO wants to plan expansion in two new states, which should he choose, and what is the expected total cost?   Declining Same Improving EMV State 0.25 0.4 0.35   Kentucky 22 19 15 18.35 Maryla ...

Financial statement fraud and other types of fraudread the

Financial Statement Fraud and Other Types of Fraud Read the following problems and respond according to the instructions at the end. 1. How is fraud committed on behalf of an organization (such as financial statement fra ...

Question -owing to low liquidity lisa ltd decides on 1 july

Question - Owing to low liquidity, Lisa Ltd decides on 1 July 2015 to sell its land and buildings to Anderson Ltd. The carrying values of the land and buildings in the books of Lisa Ltd, at 1 July 2015, are: Land at Cost ...

Francis moved in with her mother beatrice when beatrices

Francis moved in with her mother, Beatrice, when Beatrice's health started to fail. Francis cared for her mother as a devoted child and never expected anything in return. When Beatrice needed to move to a nursing home, s ...

Question 1you are a licensed cpa who is a member of both

Question #1 You are a licensed CPA who is a member of both the AICPA and the Oregon Society of CPAs. You work in the Tax Compliance Department of a major publicly traded supermarket chain. The company is considering whet ...

Your manager is concerned that itis internal controls are

Your manager is concerned that IT/IS internal controls are not being owned by appropriate functional operators and managers. The concern is that employees do not feel accountable and are not working to find control weakn ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate