Q. 1. Illustrate what trends in environmental forces (social, economic, technological, competitive and regulatory) identified a) work for and (b) work against Roller blades potential growth in twenty-first century?
2. Compare marketing goals for Rollerblade (a) in 1986 when Rollerblade was launched and (b) today.
3. Illustrate what kind of focused communication and promotion actions might Rollerblade take to reach (a) recreational and (b) children market segments? For some starting ideas, visit rollerblade.com.
4. In searching for global markets to enter, (a) illustrate what are some criteria that Rollerblade should use to select countries to enter and (b) illustrate what three or four countries meet se criteria best and are most likely candidates?