Imagine you are part of a strategic planning group at a large corporation that is considering developing a new product (please select a product that already exists in the market. Do not discuss a new product you would like to invent). The marketing director has asked your team to do a competitive market analysis to determine the product's potential success (this is why you are using a product that already exists, so you can compare with existing products). The analysis will focus on your primary competitors in the product's market.

NEED   A short history of the organization and the products/services it produces/offers. You must discuss a real company and a real product that already exist.