Q. Assignment: Economic Analysis Exercise
1.) Argue how the two cases in this chapter illustrate the major theme of this text: Changes in the macro environment affect individual firms also industries through microeconomic factors of demand, construction, cost also profitability. Drawing on current business publications, find some updated facts for each case that support this theme.
2.) Compare also contrasts McDonald's strategies in China with those of Wal-Mart in Mexico.
3.) Illustrate what role did policies of various governments play in influencing the international expansion strategies of both McDonalds also Wal-Mart?
4.) Illustrate what variables other than cost appear to have the biggest impact on the demand products? How much influence does the company have over these variables?