Q. 1. Examine how two cases illustrate major me of this text: changes in macro environment affect individual industries and industries through microeconomic factors of demand, production, cost and profitability. Drawing on current business publications, find out some update facts for each case that support this msg.
2. Compare and contrast McDonald's strategies in China with those of Wal-Mart in Mexico.
3. Illustrate what role did policies of various governments play in influencing international expansion strategies of both McDonald's and Wal-Mart?
4. Illustrate what variables or than cost appears or have biggest impact on demand for McDonald's products? How much influence does company have over se variables?