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Economics

Discuss how the two cases in this chapter illustrate the major theme of this text: Changes in the macro environment affect individual firms and industries through the microeconomic factors of demand, production, cost, and profitability. Drawing on current business publications, find some updated facts for each case that support this theme.

2) Compare and contrast McDonald's strategies in China with those of Wal-Mart in Mexico.

3) Illustrate what role did the policies of various governments play in influencing the international expansion strategies of both McDonald's and Wal-Mart?

4) What variables other than price appear to have the biggest impact on the demand for McDonald's products? How much influence does the company have over these variables?

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Business Economics, Economics

Category:- Business Economics
Reference No.:- M9290418

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