Q. 1. Compare also contrast McDonald's strategies in China with those of Wal-Mart in Mexico.
2. Illustrate what role did the policies of various governments play in influencing the international expansion strategies of both McDonald's also Wal-Mart?
3. Illustrate what inconsistent other than price appear to have the biggest impact on the demand for McDonald's products? How much influence does the company have over these inconsistent?
4. In recent business publications, find a case study in which changes in the macro environment play a major role in influencing a industry's competitive approach. Contrast this with a 2nd case in which micro factors play a more important role.