Q. 1. Illustrate the major theme of this text: Changes in the macro environment affect individual firms also industries through the microeconomic factors of demand, construction, cost also profitability. Drawing on current business publications, find some updated facts for each case that support this them.
2. Compare also contrast McDonald's strategies in China with those of Wal-Mart in Mexico
3. Illustrate what role did the policies of various governments play in influencing the international expansion strategies of both McDonalds's also Wal-Mart?
Q. The difference among money coming into a country (from exports) also money leaving the country (for imports) plus money flows from other factors such as tourism, foreign aid also military expenditures is referred to as the