Q. 1.) Discuss how the two cases in this chapter illustrate the major theme of this text: Changes in the macro environment involve person Industries also industries through microeconomic factors of demand, production, cost also profitability. Drawing on present business publications, find some updated facts for every case which support this theme.
2.) Compare also contrasts McDonald's strategies in China with those of Wal-Mart in Mexico.
3.) Illustrate what role did policies of various governments play in influencing the international expansion strategies of both McDonald's also Wal-Mart?
4.) Illustrate what inconsistent other than price appear to have the biggest impact on the demand products? How much influence does the company have over these inconsistent?