Q. 1.Discuss how the two cases (Microeconomic influences on McDonald's in China
Microeconomic influences on Wal-Mart in Mexico) in this chapter illustrates the major theme of this text: changes in the macro environment involve person Industries also industries through the microeconomic factors of demand, production, cost also profitability. Drawing on present business publications, find some update facts for every case which support this thems.
2. Compare also contrasts McDonald's strategies in China with those of Wal-Mart in Mexico.
3. Illustrate what role did the policies of various governments play in the influencing the international expansion strategies of both McDonald's also Wal-Mart?
4. Illustrate what inconsistent other than price appear ro have the biggest impact on the demand for McDonald's products? How much influence does the company have over these inconsistent?"