Q1. Pick a recent purchase you have made. Identify the four Ps of the marketing mix as they relate to your purchase. Illustrate what does each of the four Ps involve also Explain how did the marketer of which product you purchased direct each of those four elements of the marketing mix to influence your purchase?

Q2. Illustrate what are some of the benefits also costs which contribute to your customer value from each of the subsequent products: a wristwatch, a weight-loss diet, a cruise on a luxury liner also a checking account from a bank?