How would you expect the following to affect the economy wide demand for money? The demand for money represents the desire of households and businesses to hold assets in a form that can be easily exchanged for goods and services. The primary reason people hold money is because they expect to use it to buy something sometime soon. In other words, people expect to make transactions for goods or services. How much money a person holds onto should probably depend on the value of the transactions that are anticipated. (a) Competition among brokers forces down the commission change for selling holdings of bonds or stocks. (b) Grocery stores begin to accept credit cards in payment. (c) Financial investors become concerned about increased riskiness of stocks.