How is Apple able to maintain high profit margins on its phones, while most Android phones struggle to be profitable? Select the answers that apply and give justification for your choices.

A. Non critical handset manufacturing has been outsourced

B. Apple phone designs are defended through patents

C. Apple has tied up critical a resource which makes it difficult to compete against

D. Android phones are often marketed as commodities

E. Apple keeps stealing design features from Android

F. Apple has used a differentiation strategy for its phones

G. Apple has used technology to drive costs out of the manufacturing process

H. Apple uses data to make better decisions