Heuristics are generally identified as "rules of thumb" that we use when making decisions. We evaluate information we already know, events we've already experienced, and actions we've already taken, to help us make quick and efficient decisions. In the heuristic process we make assumptions based on what we know, what we've done and what we've experienced (thus "rules of thumb").
From your readings in the text this past week we've learned there are three types of heuristics; the representativeness heuristic, the availability heuristic and the anchoring & adjustment heuristic.
Post an answer to the following questions:
Based on what you've read and researched; in your opinion, which one of the three heuristic types do you believe is the most commonly used?
What information, facts, or data, did you use in coming to your conclusion (why did you select the heuristic you chose?)
Provide at least one, preferably two examples to support your conclusion?

IP Unit 3
Your firm is hiring a new marketing manager. You and one of the other senior managers have been interviewing candidates.
A candidate just completed the interview process and has the following skills, background and characteristics:
· Hispanic Woman
· Masters Degree in Marketing
· Extensive and positive references
· Worked in a similar position with a competitor for the past 20 years
You are very pleased with this candidate and feel she meets and exceeds all the requirements for the position. Your co-worker, the other manager, disagrees and rejects the candidate. When you ask "why" your co-worker only states that he does not think this person is a good fit and that the search should continue. You press the issue to find out why; however, your fellow manager will not divulge or discuss any of his rationale and simply repeats he does not think this candidate is a good fit.
Your goal for this paper is to provide analysis and be persuasive.
Based on your review of this situation answer each of the following questions in your paper:
1. What type(s) of heuristic(s) may be present in formulating your co-workers opinion? Explain how you came to your conclusions (support your findings).
2. Are there possible legal and ethical implications that can result from making a hiring decision based on your co-workers opinion?
3. After your analysis for parts 1 & 2 (above) what do you think you should say to your co-worker and what would you need to tell him to persuade and convince him that this person is right for the job and should be hired?