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Gross Profit and Strategic Management

One way to increase overall pro?tability is to increase gross pro?t. This outcome can be accomplished by raising prices and/or by reducing manufacturing costs.

1. Will raising prices and/or reducing manufacturing costs unambiguously increase gross pro?t? Explain.

2. What strategy might you develop as a manager to (i) increase product prices, or (ii) reduce product manufacturing cost?

Accounting Basics, Accounting

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