Global Media: Promotion of Consumption

The following question can be answered by referring to the map below, which shows the brands of goods and services that dominate the global marketplace, as well as the national origins of these brands and corporations.

BRANDING THE GLOBE

1) Of the top 20 global brands, 14 of them (70 percent) are from United States-based corporations. What effects might this weighting have on the global consumer community?

A. There is much envy among other countries about U.S. wealth and prosperity.

B. The U.S. cultural presence is weak in most of the world.

C. The culture, values, and lifestyle of the United States are well represented throughout the global community.

D. Non-U.S. brands are considered inferior.

E. The global community prefers non-U.S. brands and products.

2) Women’s inequality in housework varies between nations. Discuss some of the reasons for this variation.