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From our pricing material, analyze the willingness to pay (WTP) for potential customers of a TV delivery company. Note: MC is zero so your job is to maximize revenue.

                                                   WTP for Network TV                       WTP for Sports/Special Interest

Emma the Series Lover                      $15                                                    $4

Sarah the Event Watcher                   $9                                                   $12

A. Calculate total R if the products are priced separately.

B. Calculate total R if the products are bundled.

Business Economics, Economics

  • Category:- Business Economics
  • Reference No.:- M92345421
  • Price:- $10

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