FORREST GUMP CASE STUDY

Forrest Gump was one of the biggest movie hits of 1994. The movie's fortunes continued to climb in 1995, as it took home Oscars in six of the 13 categories in which it was nominated, including best picture, best director and best actor. One analyst has estimated t hat the film could generate cash flow as much as $350 million for Viacom, Inc., Paramount Pictures' parent company. Such success has insured the film a place among the top grossing films of all times. This is quite an accomplishment for a movie that took n ine years to make it to the big screen and whose script was not considered material likely to guarantee a runaway hit movie. But was Forrest Gump a money maker for Paramount in 1994? Films are typically distributed to theatres under an agreement that split s the gross box office receipts approximately 50/50 between the theatre and the movie studio. Under such an agreement, paramount had received $191 million in gross box office receipts from theatres as of December 31, 1994. Paramount reports that the film c osts $112 million to produce, including approximately $15.3 million each paid to star Tom Hanks and director Robert Zemeckis, and ‘production overhead' of $14.6 million. This production overhead i s charged to the movie at a rate equal to 15% of other produ ction costs. Not included in the $112 million production costs were the following other expenses associated with the film. Promotion expenses incurred to advertise, premiere, screen, transport and store the film totalled $67 million at the end of 1994. An additional $6.7 million ‘advertising overhead charge' (equal to 10% of the $67 million promotion expenses) was charged to the film by Paramount. These charges represent the film's allocation of the studio's cost of maintaining an in - house advertising depar tment. Paramount also charged the film a ‘distribution fee' of 32% o f its share of gross box office receipts. This fee is the film's allocation of the costs incurred by Paramount to maintain its studio - wide distribution service. Finally, $6 million in inte rests on the $112 million in production costs were charged to the film by Paramount.

1. Was Forrest Gump an ‘accounting' hit in terms of net income, as computed by Paramount?

2. In their original contracts, actor Tom Hanks and director Robert Zemeckis were to receive $7 million and $5 million, respectively, for their work on Forrest Gump. However, after the studio asked the producers for budget cuts, both Hanks and Zemeckis agreed to forego their standard fee for a percentage of the film's gross box office receipts. Sources estimate that the new agreement guaranteed each of the two 8% of the studio's share of gross box office receipts from the film. Using the information available about the costs of making the film, did Forrest Gump have a positive contribution margin? Assume that all costs not specifically identified as variable are fixed.

3. If Hanks and Zemeckis had demanded their original fees up front instead of taking a percentage of gross box office receipts, would Forrest Gump have made money in 1994?

4. Other individuals associated with the film signed contracts based on a percentage of ‘net profits' rather than gross box office receipts, net profits being the film's profit after recouping of all the studio's expenses. For example, Winston Groom, who wrote the novel on which the movie was based, received $350,000 plus 3% of the film's net profits. Eric Roth, the screenwriter, signed a similar contract with a fixed fee plus 5% of the film's net profits. Based on your calculations above, how much did these two individuals receive from their share of the film's net profits?

5. How much in gross box office receipts will the studio have to receive from theaters before Groom and Roth receive any money under their net profit participation contract? (Again, assume that all costs not specifically identified as variable are fixed.)

6. Based on what you now know about contracts in the movie industry, which type of contract would a studio prefer actors, directors and others associated with a film to have? Why? Which type of contract would the actors, directors, and others prefer to have? Why?