Foleyrsquos advertising agency presents three social media, Ask an Expert

Economics

Foley’s advertising agency presents three social media options. For each of the social media options (Zwinktopia, Facebook, and YouTube) analyze the influence of these four different measures:

a. Receptivity Measures (i.e., measurement of consumers’ willingness to receive brand info)

b. Participation Measures (i.e., measurement of consumers participating in some aspect)

c. Co-Creation Measures (i.e., some measurement of collaboration by consumers re: the brand)

d. Sharing Measures (i.e., measurement of some aspect of consumer sharing)

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Business Economics, Economics

Category:- Business Economics
Reference No.:- M91296148

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