Explain the difference between the role of the account, Ask an Expert

Accounting

QUESTION 1

In advertising, there are theories that have been established through research by communication specialists to maximize impact and efficiency of an advert. One of these theories is called the Effects Model. Explain this theory in detail, elaborating each phase of the Effects Model

QUESTION 2

(a) As future professionals, it is important to know advertising terminologies. Below is a list of terms regularly used in the world of advertising, define each of these ten terms-

1. AIDA

2. Broadsheet

3. Circulation

4. Generic advertising

5. Jingle

6. Prime time

7. Sound bite

8. USP

9. Tabloid

10. Slot

There are several departments included in a well-structured advertising agency

(b) Explain the difference between the role of the Account Executive and the Account Planner within an agency

i. Creative Director

ii. Art Director

iii. Copywriter

View complete question

Accounting Basics, Accounting

Category:- Accounting Basics
Reference No.:- M9133942

Have any Question?Write your Review or question?

Related Questions in Accounting Basics

Question - natalie is busy establishing both divisions of

Question - Natalie is busy establishing both divisions of her business (cookie classes and mixer sales) and completing her business degree. Her goals for the next 11 months are to sell one mixer per month and to give two ...

Question - teresa is an accomplished actress during the

Question - Teresa is an accomplished actress. During the summer, she rented a vacant store to stage productions of four plays, using the local townspeople as actors and stagehands. She sold $24,000 of tickets to the vari ...

Question - aztec company sells its product for 160 per unit

Question - Aztec Company sells its product for $160 per unit. Its actual and budgeted sales follow. Units Dollars April (actual) 3,500 $560,000 May (actual) 2,400 $384,000 June (budgeted) 5,000 $800,000 July (budgeted) 4 ...

Question - shelby has net investment income of 16790 and

Question - Shelby has net investment income of $16,790 and wage income of $72,000. She paid investment interest expense of $17,300. What is Shelby's deduction for investment interest expense?

Question suppose that france and germany both have 100

Question: Suppose that France and Germany both have 100 units each of capital and labor, and that they share the same CRS technology with which they produce wine and cheese. However, tastes differ in the two countries: c ...

Question - machine b the recorded cost of this machine was

Question - Machine B: The recorded cost of this machine was $201,600. Evers estimates that the useful life of the machine is 4 years with a $11,500 salvage value remaining at the end of that time period. Calculate the am ...

Question - henry bautista needs 23800 in 10 yearswhat

Question - Henry Bautista needs $23,800 in 10 years. What amount must he invest today if his investment earns 12% compounded annually? What amount must he invest if his investment earns 12% annual interest compounded qua ...

Question - on january 1 2017 pina corporation purchased 333

Question - On January 1, 2017, Pina Corporation purchased 333 of the $1,000 face value, 9%, 10-year bonds of Walters Inc. The bonds mature on January 1, 2027, and pay interest annually beginning January 1, 2018. Pina pur ...

Question - following are the transactions for abc computer

Question - Following are the transactions for ABC Computer Service's first month of business, September 2018: Sept 1 The owner invested $10,000 into the business in exchange for common stock. Sept 4 Purchased equipment f ...

Assignment 1 depreciation and nontaxable propertycompanies

Assignment 1: Depreciation and Nontaxable Property Companies buy, use, and sell many types of property as a part of business operations. The amount involved can be substantial as can be the tax implications. Based on you ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Accounting Basics Expert