(Answered) Disney losing magic in the middle kingdomq1 critically

Economics

DISNEY: LOSING MAGIC IN THE MIDDLE KINGDOM

Q.1. Critically evaluate the management errors committed bythe Park. For each "error" you identify, how might they have been avoided?

Q.2. Attending to local culture and customs is critical for this type of FDI. Why then has management frequently errored and offended local people? What take-aways fromthis case can be applied to the new park in Shanghai?

Q.3. Critically evaluate remedial actions taken by management to turnaround the park.

Q.4. Discuss the strategy at HK Disneyland in the context of standardization versus differentiation of attractions.

Q.5. Critically evaluate the need for additional capital investment in the Park.

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