Achieving competitive advantage
Question: Discuss how does the creation of value lead to competitive advantage?
Question: Discuss how may a company achieve competitive advantage? Think strategies of cost leadership, benefit leadership and degrees of focus.
Question: Discuss how does the price elasticity of demand affect a company's strategic positioning for competitive advantage?
Question: What factors and strategies allow a firm to sustain competitive advantage? Cite at least one real life example of success and one real life example of failure in your explanation.

International Business
Question: What additional risks do multinational corporations face, and what additional opportunities do they enjoy when compared with domestic firms?
Question: what strategies may a multinational corporation use to best take advantage of the opportunities discussed above?
Question: What strategies may a multinational corporation use to best mitigate the risks discussed above?
Question: How does achieving competitive advantage at an international level differ from achieving competitive advantage at a domestic level? Question: How may a firm strategically position itself for international competitive advantage? Cite at least one example or strategy specific to international business.