Relation between elasticity and profit maximizing price.
A monopolistically competitive firm finds that the elasticity of demand facing its brand is -1.5, while its rival faces an elasticity of -2 for its brand. Both firms have a marginal cost of $5 per unit. Using the pricing rule of thumb, Describe the profit-maximizing prices both firms will charge. In addition, compute the price-cost margin for each firm and indicate which has more pricing power and why.