Information about "Marketing management"

Dear OTA,in this paper, using about 500-550 words (with in text citations and references) I want to address the following questions:

1) Determine how global competition impacts my organization (STARBUCKS)

2) Should the organization(Starbucks)industry continue, expand, or reduce current operations in order to maximize profits? Explain your reasoning.

a) If your answer is to expand: Should the Starbucks industry invest in new plants, equipment, or technologies? Should the organization/industry consider a merger with another organization? Explain your reasoning and explain global competition implications.

b) If your answer is to reduce: Should the Starbucks industry reduce production or shutdown their operations? Explain your reasoning

Areas from last problem to re-address (Thank You)
1.Dear OTA, in the past paper we addressed price elasticity the topic described more price discrimination. I need to address price elasticity (thank you)
2. Also in the last paper we talked about the technology of Starbucks; I need to address the production technology, (i.e.) machinery and labor used to produce their drinks.