problem 1: Describe five different marketing philosophies under which business enterprises conduct their marketing activity.
problem 2: What do you mean by term international market segmentation? What are the different basses on which an international market is segmented?
a) Describe the factors effecting pricing decisions in international markets.
b) Describe the functions and significance of packaging.
problem 4: Differentiate between:
a) Domestic and International Marketing Communications.
b) Advertisement and Publicity.
problem 5: prepare short notes on the given terms:
a) Barrier to International Marketing of Services.
b) International Marketing Research Process.
c) Benefits and Limitations of Secondary data.
d) Report Writing.