problem 1: Describe five different marketing philosophies under which business enterprises conduct their marketing activity.

problem 2: What do you mean by term international market segmentation? What are the different basses on which an international market is segmented?

problem 3:

a) Describe the factors effecting pricing decisions in international markets.
b) Describe the functions and significance of packaging.

problem 4: Differentiate between:

a) Domestic and International Marketing Communications.
b) Advertisement and Publicity.

problem 5: prepare short notes on the given terms:

a) Barrier to International Marketing of Services.
b) International Marketing Research Process.
c) Benefits and Limitations of Secondary data.
d) Report Writing.