Q1.) Discuss how the two cases in this chapter illustrate the major theme of this text: Changes in the macro environment involve person Industries also industries through the microeconomic factors of demand, production, cost also profitability. Drawing on present business publications, find some updated facts for every case which supports this theme.(Wal-Mart in Mexico- McDonalds in china)
2.) Compare also contrast McDonald's strategies in China with those of Wal-Mart in Mexico.