Company sells a single product at $20 per unit. Sales- 100,000, variable costs $800,000, fixed costs $400,000 If a $4 drop in selling price will boost unit sales by 20% the company will experience:
a. no change because a 20% drop in sales is balanced by a 20% increase in volume.
b. an $80,000 drop in profitability
c. a $240,000 drop in profitability
d a $400,000 drop in profitability
e. a change in profitability other than those above