Company A is an American firm, which produces engine for trucks. There is a huge growth potential exist for the American firm to enter the Japanese market.

Analyze the major cross-cultural challenges that this American company will face in the Japanese market.

Task:

1-Identify major cross-cultural issues that may impact the American company's marketing approach in this situation.

2-Provide a precise description of how the identified issues may impact the approach American company takes.

3-Provide a well-supported explanation of how cross-cultural communication affects marketing strategies in Japan ? Provides (between 5 and 7 examples) to support the explanation.

4-Provide a credible and well-supported evaluation of the impact of cross-cultural ethical differences in marketing strategies between the United States and the Japan.