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Changes in the environment can affect tried-and-true products, resulting in the need for a company to consider new products and revise its existing strategies. Listen to the NPR news story "Thinking Inside the Toy Box." Consider the implications for new product development in that category. What is the effect on the new product idea generation process and your understanding of market trends? In terms of the course textbook readings for this week, do you see the NPR story as an example of incremental, semi-radical, or radical innovation? Your initial post should consist of 150–300 words

Business Economics, Economics

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