case for ACC201, you are going to become familiar with the set of financial information that is available in the public financial statements of companies. You will be using the financial statements to answer the following questions for each of your companies. You are to write a 3 to 4 page paper which incorporates the items below:
1. Choose any three publicly traded companies as long as you have at least one company that deals with a product and at least one company that deals with a service.
2. Next, go to the web site of each company and find their annual report to shareholders. You will generally find this in "investor" or "shareholder" information. You may need to dig in by several layers before you come to financial statements. If the company has a search feature on its web site, enter "annual report."
3. For each company answer these questions: How much cash is available for the company to pay its current debts? Is the company in trouble or in good shape? [Hint: compare Current Assets with Current Liabilities. Assume that all Current Assets will be converted into cash before all of the Current Liabilities become due.] You will need to provide supporting details such as numbers from the financial statements.
4. Is each company increasing or decreasing its investment in its operations? [Hint: look at "Cash Flow from Investing Activities on the Statement of Cash Flows. Then note the change in Non-Current Assets on the Balance Sheet from one year to the next.]
5. How well is each company doing in its operations? [Hint: Look at the three year trend in Net Income on the Income Statement and at Cash Flow from Operating Activities on the Statement of Cash Flows.]
6. Finally, based on your answers to the above questions, give each of the presidents of your companies a letter grade (A, B, etc) for his/her performance over the most recent year reported in the financial statements. Explain your grade.
7. When your paper is done, send it in.
Notice that the annual report is divided into two distinct sections. The first is public relations and tells the world what a wonderful company this one is. The second includes a plethora of financial information including the three primary financial statements: the Income Statement, the Balance Sheet, and the Statement of Cash Flows.
Assignment Expectations
Use information from the modular background readings as well as any other reliable resources you use. Please cite all sources and provide a reference list at the end of your paper.
LENGTH: 3-4 pages typed and double-spaced.
The following items will be evaluated in particular:
1. Your ability to choose any three publicly traded companies
2. Your ability to locate the financial statements on the web site for those three companies
3. Use those financial statements to answer basic financial performance questions about each company