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CASE- Roxbury Manufacturing Company

Roxbury Manufacturing Company is a privately owned business. Products manufactured by Roxbury had been doing very well until the year 2011. The last two years have seen a steady decline in sales and profit. If this declining trend continues, the company might come under financial distress. Income
statements for the last two years are given below.

  Year 1  Percent Year 2  Percent
Sales $ 4,000,000 100 $ 3,600,000 100
Less Variable Expenses $ 3,000,000 75 $ 2,700,000 75

Total Contribution Margin $ 1,000,000 25 $ 900,000 25
Less Fixed Expenses $ 500,000 $ 500,000

Net Income before taxes $ 500,000 $ 400,000

Mr. Creighton, the owner of the company is baffled that only a ten percent decline in sales has resulted in a twenty percent decline in profits. He asks you to explain to him how in spite of maintaining efficiency in operations by keeping variable expenses and contribution margin at the same percentage
level, he has experienced a greater percentage decline in profits.

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