CanGo should analyze its internal strengths and weaknesses in order to properly align them with their external threats and opportunities. This will enable the management at CanGo to identify the different factors that will affect the performance of the company going forward. This process will enable the company to grow its business by discovering new business opportunities. Opportunities are emerging every day in this dynamic world and CanGo will have to keep its eyes and ears on the ground to identify emerging opportunities. Also, by studying its internal strength and weaknesses, CanGo can strengthen and improve its operations. Weaknesses will be eliminated and strengths will be leveraged. This will help the company gain competitive advantage. CanGo should perform an in-depth analysis of the market and the competition.

The company should also obtain feedback from existing customers in the form of surveys and questionnaires. This will give the company an insight on how its offerings are perceived by customers and what is the scope of growing business. This will also help CanGo identify what additional product lines they should offer that will help customers meet their unsatisfied or unmet demands.

Do you agree or disagree and why?