Q. Coke
PL -$0.0005QL= $40
MRL = TRL/ QL = $40 - $0.001QL
Pepsi
PT = $50 - $0.0004QT
MRT = TRT/ QT = $50 - $0.0008QT
Average variable costs for labour and materials are constant at $20 per unit.
1. Calculate profit-maximizing price, output and total profit contribution levels.
2. Calculate point price elasticities of demand for each customer product at activity levels identified in part A.