problem 1: Must the company launch or not launch the ATV Explorer? Describe why?
problem 2: What price tag would you propose for that product and what type of measures would you as well propose to take, in order to pursue that price? Would the new product with the recommended price be sustainable in long-run?
problem 3: By early 70’s you realized the market for toys in the US is about to change. What policies would you suggest for the future (next 10 years) in terms of new products and prices in order to match the supply with demand in a profitable mode?