Question :

Suppose that you and two friends are debating whether to open a service and automotive retail chain that may be called Auto-Mart. Initially, Auto-Mart may open three stores locally, but the business plan anticipates going nationwide within five years.

Presently, you and your future business partners are debating whether to focus Auto-Mart on a "do-it-yourself" or "do-it-for-me" business. A do-it-yourself business emphasizes the sale of retail auto parts that customers may use themselves to repair and service their cars. A do-it- for-me business emphasizes the providing of maintenance and service for customers.

Address the subsequent questions:

Should Auto-Mart implement a do-it-yourself or do-it-for-me business emphasis?

List the advantages and disadvantages of every emphasis and arrive at a conclusion as to which emphasis to implement.

Give examples of a real-world business that uses a do-it- yourself or do-it-for-me business emphasis? In your opinion, which is most profitable?