Business Analysis Part I

A mutual fund manager needs to select a specific company to invest in such as, Motorola Mobility, Apple, Ford, Band of America, and Merck. After the mutual fund manager reviews each of these companies background and finances he or she decides to take a more proximate visually examine Apple Inc. However, to show his or her company that Apple is the best-suited choice for their company to invest in he or she needs to conduct an S.W.O.T analysis on Apple.

Business Overview

"The founders Steve Jobs, Steve Wozniak, and Ronald Wayne of Apple built this business in 1976" (Apple, 2011). In integration, the Apple Company is within the Amalgamated States. The first Apple computer was a wooden box made with a basic motherboard inside. The first office of Apple was in Steve Job's parent's garage. In fact, this is where these three men built the first apple computer. Currently, Apple sells many brand named electronics. Apple Inc. is a leading program & hardware company who designs & develops consumer electronics, personal communication devices, various network solutions, & transportable audio devices as well as music electronics.
S.W.O.T Analysis
Strengths

According to (Apple, 2011), this companies strengths are as follows:
· They are a highly successful company
· Their vigorous brand image provides an edge over their competitors
· Customer adhesion; vigorous customer base, with devoted customer followers
· They are a leading design innovator who is ahead of trends
· They invest a great deal of money into research and development of their product