Both the "All About You" story and the Feature Story at the beginning of the chapter discussed the company Rent-A-Wreck. Note that the tradename Rent-A-Wreck is a very important asset to the company, as it creates immediate product identification. As indicated in the chapter, companies invest substantial sums to ensure that their product is well-known to the consumer. Test your knowledge of who owns some famous brands and their impact on the financial statements.
Instructions
(a) Provide an answer to the five multiple-choice questions below.
(1) Which company owns both Taco Bell and Pizza Hut?
(a) McDonald's. (c) Yum Brands.
(b) CKE. (d) Wendy's.
(2) Dairy Queen belongs to:
(a) Breyer. (c) GE.
(b) Berkshire Hathaway. (d) The Coca-Cola Company.
(3) Phillip Morris, the cigarette maker, is owned by:
(a) Altria. (c) Boeing.
(b) GE. (d) ExxonMobil.
(4) AOL, a major Internet provider, belongs to:
(a) Microsoft. (c) NBC.
(b) Cisco. (d) Time Warner.
(5) ESPN, the sports broadcasting network, is owned by:
(a) Procter & Gamble. (c) Walt Disney.
(b) Altria. (d) The Coca-Cola Company.
(b) How do you think the value of these brands is reported on the appropriate company's balance sheet?