(Answered) Bonnie faces the challenge of developing the promotion mix

Accounting

Bonnie faces the challenge of developing the promotion mix for a new business. Given the uniqueness of the new products and a very limited budget, Bonnie confronts a creditability problem. She realizes that the promotional messages of an unknown firm may be met with skepticism. Bonnie should consider:

Publicity to help create a positive image for her firm and its products.emphasizing personal selling rather than public relations.changing jobs because this situation is hopeless.the extensive use of persuasive advertising.

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