Assuming at least one of the products violates the OIG's suggestion for "substantially in excess," discuss the impact of the following three potential solutions to this dilemma on DMS's market share, operations, exposure to liability, and so on. In your assessment, consider the future financial implications of the three alternatives along with the assumptions you have made in your analysis.

a. Raise prices charged to cash and carry customers such that the government programs reimbursement rate is no more than 20% higher than the newly calculated amount