Assignment

Write a 1,050- to 1,400-word strategic objectives summary. Include your balanced scorecard and its impact on all stakeholders, and the communication plan.

Create a balanced scorecard.

Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:

Shareholder Value or Financial Perspective, which includes strategic objectives in areas such as:

Market share

Revenues and costs

Profitability

Competitive position

Customer Value Perspective, which includes strategic objectives in areas such as:

Customer retention or turnover

Customer satisfaction

Customer value

Process or Internal Operations Perspective, which includes strategic objectives in areas such as:

Measure of process performance

Productivity or productivity improvement

Operations metrics

Impact of change on the organization

Learning and Growth (Employee) Perspective, which includes strategic objectives in areas such as:

Employee satisfaction

Employee turnover or retention

Level of organizational capability

Nature of organizational culture or climate

Technological innovation

For each element you will be asked to define what you will measure and how you will measure it, present a SMART Goal for each factor that will define success, and then develop an implemention plan, or plan of aciton for achieving your success goal.

Outline a brief communication plan discussing how you will communicate the company's strategic objectives that includes the following:

Create a table in which you list what is to be communicated, who will communicate it (do not just state 'management'), to whom will it be communicated, how often it will be communicated and through what medium will it be communicated.

Format paper consistent with APA guidelines.