Assignment Task
You are to assume the role of a marketing adviser to a UK company considering global marketing for the first time
You have been asked to assess the market potential of two countries, investigate the environmental risks and the problems that may affect the development of a successful marketing mix. Based on your assessment, the end point is to select one of the countries for market entry.
1. Select a product or service. Something very specific works best. Agree your choice with your lecturer.
2. Select two countries in different continents.
3. Research both countries making a critical assessment and comparison of:
3.1. The macro environmental risk factors;
3.2. The adaptation/standardization challenges of implementing a successful marketing mix for market entry for each country.
4. Justify and propose a marketing mix for market entry for each country.
5. Justify the choice of one of the countries based on the above.
On this occasion the report should contain the following sections:
- Title and contents page
- Brief introduction
- Critical analysis and comparison of macro environmental risk factors
- Critical analysis and comparison of challenges related to a successful marketing mix
- Proposed marketing mix for each country
- Justification for choice of one country
- Brief conclusion