(Answered) Assignment profitability analysis

Accounting

Assignment: Profitability Analysis - Apple's income Statement

(Apple's Income Statement is attached below)

1. How much did sales grow/decline from 2015 to 2016, in dollars and percent?

2. Calculate the Gross Profit rate for2014, 2015 and 2016?What, if any, trend do you see in gross margin? What can it be attributed to?

3. What product(s) accounted for most of the sales growth? What products are growing in sales, which are declining? What should management be considering?

(see Notes to Financial Stmts - Segment Information)

4. Calculate the profit margin for2014, 2015 and 2016? What, if any, trend do you see in profit margin? How does it compare to Gross Profit rate?

5. Calculate the Return on Assets andReturn on Equity (Common stock) for 2016.

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