Assignment Overview Type:Individual Project Unit: Primary Research Methods Due Date: Mon, 6/6/16Grading Type:Numeric Points Possible: 100 Points Earned: 0Deliverable Length: 2-3 page Word document View objectives for this assignmentGo To:
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Assignment Details
Assignment Description
Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty nin accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
In this assignment, you will develop a sample for your marketing research study for Acme Wholesaling, Inc. Review the details of the scenario company again, and complete following:
Specify the target market population that Acme Wholesaling, Inc. should be aiming at, using demographic and psychographic variables to define who is in this market. Justify why this is the proper target population for Acme Wholesaling, Inc.
From that target population, decide and describe the sampling method and the size of the sample you would recruit to participate in your research study.
Choose a design for your research project that you feel will best answer the remaining research questions that are unanswered by the secondary research. Why would this design be best? The actual questions or discussion guide is not necessary at this point.
Include a time line of activities and a duration for data collection.
- How long will it take to gather the required data?
- How long will each participant be required to devote to fully participate in your project?
- Will you compensate participants for their time? Why?
- Please submit your assignment.