(Answered) Assignment 2 business plan breakdown 2-the marketing

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Assignment 2: Business Plan Breakdown 2-The Marketing Plan

This is the second milestone of your business plan-the marketing plan.

Tasks: Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:

• Explain how the marketing plan targets the market segment.

• Provide a positioning statement for your project.

• Define the products and services you will offer.

• Develop and detail a pricing strategy you will use.

• Describe the promotion plan you will implement.

• Identify the target locations with an assessment of their viability.

Submission Details: • By the due date assigned, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the Submissions Area.

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