ASSESSMENT CRITERIA-

1. Knowledge and critical understanding of subject area

2. Coherent structure to discursive section

3. Ability to develop a logical argument marshalling appropriate evidence

4. Clarity of expression and presentation

5. Evidence of wide reading and use of appropriate references

Essay title:

‘Sound business models are a necessary component in a healthy visual arts ecology and essential for most publicly funded organisations' (Royce, 2011, p. 3).

Critically evaluate arguments in favour of this statement and arguments against this statement in the context of the current arts sector in England. Include a critical discourse analysis of two contrasting documents that you have studied (i.e. the Royce, 2011, report and the article ‘Act like a Business? Why Aim So Low?', Taylor, 2006). Discuss some of the discursive techniques that have been used to support and contradict Royce's statement above in relation to the suitability of business models (including accounting) to the arts sector.

References:

‘Business models in the visual arts: an investigation of organisational business models for the Turning Point Network and Arts Council England'. S. J. Royce (Feb 2011) http://www.artscouncil.org.uk/publication_archive/business-models- visual-arts

‘Act Like a Business? Why Aim So Low? A. Taylor in ‘Management and the Arts' W. J. Byrnes (2008) Abingdon, Oxon, Taylor & Francis Group (p. 54-56). Article originally appeared in ‘Inside Arts' (2006)

Jack, L., Davison, J. and Craig, R. (Eds.) (2013) The Routledge Companion to Accounting Communication (Routledge Companions in Business, Management and Accounting), Routledge, Abingdon, Oxon. (particularly chapters 4, 6, 5 and 16). Available as an e-book.

Broadbent, L. and Laughlin, R. (2013) Accounting Control and Controlling Accounting: Interdisciplinary and Critical Perspectives, Emerald Group Publishing Limited - important book describing the nature of accounting in a number of public service organisations.
Available as an e-book.

Chong, D. (2009) Arts Management (Mastering Management in the Creative and Cultural Industries) 2nd Edition, Routledge, Abingdon, Oxon. - includes an introductory section on critical view of accounting in arts organisations

Byrnes, W. (2008) Management and the Arts, Elsevier, 4th Edition (£26.39) - introductory text that illustrates the orthodox view of accounting in arts organisations. Available as an e-book.

Milne, M. J., Tregidga, H. and Walton, S. (2009) ‘Words not actions! The ideological role of sustainable development reporting', Accounting, Auditing & Accountability Journal, 22,8, 1211-1257.

Miller, P. (2001) ‘Governing by Numbers: Why Calculative Practices Matter', Social Research, 68, 2, 379-396.

Oakes, L. S., Townley, B. and Cooper, D. J., (1998) ‘Business Planning as Pedagogy: Language and Control in a Changing Institutional Field', Administrative Science Quarterly, 43, 257-292.

Oakes, H. and Oakes, S. (2012) ‘Accounting and marketing communications in arts engagement: A discourse analysis', Accounting Forum, 36, 209-222.

Van Leeuwen, T. (2013) ‘The language of corporate annual reports. A critical discourse analysis' in ‘The Routledge Companion to Accounting Communication' Ed L. Jack, J. Davison and R. Craig. p. 45-57.

Walters-York, M.L. (1996) ‘Metaphor in accounting discourse', Accounting, Auditing and Accountability Journal, Vol. 9, No. 5, pp.45-70.

Walters, M. (2004) ‘Alternative accounting thought and the prison-house of metaphor', Accounting, Organizations and Society, Vol. 29, pp.157- 187.