As a dentist you find that a person's annual demand curve for appointments are P=500-50Q
The marginal cost for your service is $50
There are three ways you could charge for your services
-Charge $50 each time someone makes an appointment
-Sell an annual insurance policy in which if the patient buys the policy each visit is a co-pay of $20
-Sell a lifetime insurance where when the patient buys the policy each visit is free
1. What is the optimal price for these two insurance options
a. The Annual insurance policy
b. The lifetime insurance policy
2. What is your level of profit and how many visits do you expect per patient for these 3 options