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Economics

An energy drink company is interested in advertising during a made-for-television movie using subliminal advertising in which logo images are shown only very briefly, for periods of just several milliseconds at a time. Which of the following is the strongest argument against such a marketing tactic?

A=Evidence suggests that such messages have limited effects on behavior.

B=The images of the product logo might interfere with the plot and impact the movie-watching experience.

C=The energy drink company would be attempting to influence the behavior of consumers in a manner to which they might object if they were aware of what was occurring.

D=The energy drink company would have to pay a steep “product placement” fee to have its logo occur during the movie.

E=Children might be watching the movie.

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Business Economics, Economics

Category:- Business Economics
Reference No.:- M91917859

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