problem1. Which of the following would be most helpful for predicting why the final consumer selects one of numerous similar brands?
A) Consumer income
B) Consumer spending patterns
C) All would be equally helpful
D) Population data
E) Behavioural science theories
problem2. A magazine ad for GEICO car insurance shows the GEICO gecko lying down while the copy reads, “Don’t acquire high car insurance rates lying down.” What primary economic need is being satisfied in this magazine ad?
A) Dependability in use
B) Economy of purchase
C) Convenience
D) Improvement of earnings
problem3. An application for the iPhone which consist of voice directions for a built-in GPS system can be helpful in finding a motel that is “off the beaten track”. What is the foremost economic need being satisfied by this app?
A) Efficiency in use
B) Convenience
C) Economy of purchase
D) Dependability in use
problem4. The amount of income family has left after paying taxes and paying for its requirements is called its ______________ income.
A) personal
B) Discretionary
C) Modified
D) Marginal
E) Family
problem5. ____ is one of the psychological variables which affect a person's buying behaviour.
A) Perception
B) Convenience
C) Reference groups
D) Family
E) Social class
problem6. Wants
A) Are an effort to satisfy a drive?
B) Remain the same during a person's life.
C) Are more basic than needs.
D) Are needs that are learned during a person's life?
E) Are strong stimuli that encourage action to reduce a need?
problem7. Marci Bello is status-oriented. When she buys clothing she only considers items with famous "labels" that her friends will notice. This behaviour illustrates
A) The "economic buyer" model of buyer behaviour.
B) Satisfying a belief.
C) Satisfying a want.
D) Satisfying a need.
E) All of these are evenly better answers.
problem8. After working for 18 hours, Katrina comes home wanted and exhausted to go straight to sleep. Katrina's need to sleep is a ______________ need.
A) Psychological
B) Behavioural
C) Emotional
D) Social
E) Physiological
problem9. L'Oreal advertises its hair colour with the accepted tagline, "So it costs a bit more. However I'm worth it!" Here, L'Oreal's marketing effort focuses on satisfying what level in hierarchy of needs?
A) Personal needs
B) Safety needs
C) Social needs
D) Physiological needs
problem10. Hallmark advertises its gift items with the accepted tagline, "When you care enough to send the extremely best." Here, Hallmark's marketing effort focuses on satisfying what level in the hierarchy of needs?
A) Social
B) Personal
C) Safety
D) Physiological
problem11. Allstate Insurance promotes its home auto and insurance by telling consumers, “You're in good hands with Allstate.” Which of the following sorts of needs is Allstate trying to satisfy?
A) Personal needs.
B) Behavioural needs.
C) Safety needs.
D) Social needs.
E) Physiological needs.
problem12. The statement, "I like Southwest Air," is an instance of a(n):
A) Belief
B) Attitude
C) Drive
D) Intention
E) None of these is correct
problem13. According to the text, social class in U.S. is basically evaluated in terms of:
A) Income.
B) Income, occupation, and education.
C) Occupation, education, and housing arrangements.
D) Income, occupation, and religion.
E) Race, religion, and occupation.
problem14. Natasha Talbott was interested in new set of golf clubs. She discussed the numerous types with some knowledgeable friends and relied on their advice. Natasha's friends were acting as:
A) Reutilized decision-makers.
B) An economic influence.
C) A reference group.
D) A lifestyle group.
E) A social class.
problem15. Ken Prescott has noticed numerous television commercials for BestYet--a new sort of shampoo. While washing his hair, he thinks about what would happen if he replaced his current shampoo with the BestYet. What stage in the adoption procedure has Ken reached?
A) Feedback
B) Evaluation
C) Interest
D) Awareness
E) Decision