Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Financial Accounting Expert

problem1. Which of the following would be most helpful for predicting why the final consumer selects one of numerous similar brands?

A) Consumer income
B) Consumer spending patterns
C) All would be equally helpful
D) Population data
E) Behavioural science theories

problem2
. A magazine ad for GEICO car insurance shows the GEICO gecko lying down while the copy reads, “Don’t acquire high car insurance rates lying down.” What primary economic need is being satisfied in this magazine ad?

A) Dependability in use
B) Economy of purchase
C) Convenience
D) Improvement of earnings

problem3. An application for the iPhone which consist of voice directions for a built-in GPS system can be helpful in finding a motel that is “off the beaten track”. What is the foremost economic need being satisfied by this app?

A) Efficiency in use
B) Convenience
C) Economy of purchase
D) Dependability in use

problem4. The amount of income family has left after paying taxes and paying for its requirements is called its ______________ income.

A) personal
B) Discretionary
C) Modified
D) Marginal
E) Family

problem5. ____ is one of the psychological variables which affect a person's buying behaviour.

A) Perception
B) Convenience
C) Reference groups
D) Family
E) Social class

problem6. Wants

A) Are an effort to satisfy a drive?
B) Remain the same during a person's life.
C) Are more basic than needs.
D) Are needs that are learned during a person's life?
E) Are strong stimuli that encourage action to reduce a need?

problem7. Marci Bello is status-oriented. When she buys clothing she only considers items with famous "labels" that her friends will notice. This behaviour illustrates

A) The "economic buyer" model of buyer behaviour.
B) Satisfying a belief.
C) Satisfying a want.
D) Satisfying a need.
E) All of these are evenly better answers.

problem8. After working for 18 hours, Katrina comes home wanted and exhausted to go straight to sleep. Katrina's need to sleep is a ______________ need.

A) Psychological
B) Behavioural
C) Emotional
D) Social
E) Physiological

problem9. L'Oreal advertises its hair colour with the accepted tagline, "So it costs a bit more. However I'm worth it!" Here, L'Oreal's marketing effort focuses on satisfying what level in hierarchy of needs?

A) Personal needs
B) Safety needs
C) Social needs
D) Physiological needs

problem10. Hallmark advertises its gift items with the accepted tagline, "When you care enough to send the extremely best." Here, Hallmark's marketing effort focuses on satisfying what level in the hierarchy of needs?

A) Social
B) Personal
C) Safety
D) Physiological

problem11. Allstate Insurance promotes its home auto and insurance by telling consumers, “You're in good hands with Allstate.” Which of the following sorts of needs is Allstate trying to satisfy?

A) Personal needs.
B) Behavioural needs.
C) Safety needs.
D) Social needs.
E) Physiological needs.

problem12. The statement, "I like Southwest Air," is an instance of a(n):

A) Belief
B) Attitude
C) Drive
D) Intention
E) None of these is correct

problem13. According to the text, social class in U.S. is basically evaluated in terms of:

A) Income.   
B) Income, occupation, and education.
C) Occupation, education, and housing arrangements.
D) Income, occupation, and religion.
E) Race, religion, and occupation.

problem14. Natasha Talbott was interested in new set of golf clubs. She discussed the numerous types with some knowledgeable friends and relied on their advice. Natasha's friends were acting as:

A) Reutilized decision-makers.
B) An economic influence.
C) A reference group.
D) A lifestyle group.
E) A social class.

problem15. Ken Prescott has noticed numerous television commercials for BestYet--a new sort of shampoo. While washing his hair, he thinks about what would happen if he replaced his current shampoo with the BestYet. What stage in the adoption procedure has Ken reached?

A) Feedback
B) Evaluation
C) Interest
D) Awareness
E) Decision

Financial Accounting, Accounting

  • Category:- Financial Accounting
  • Reference No.:- M93287
  • Price:- $45

Priced at Now at $45, Verified Solution

Have any Question? 


Related Questions in Financial Accounting

Pay rate is 1970 per hour with an overtime rate of 15 times

Pay rate is 19.70 per hour with an overtime rate of 1.5 times for hours over 40 in a workweek. He worked 44 hours. Calculate using the premium approach. Since the company holds back a week, what adjusting entry would the ...

A company reports sales of 2245000 in its latest annual

A company reports sales of $2,245,000 in its latest annual income statement. The sales, however, are reported for a year that consists of 53 weeks. You want to project sales for the coming year based on the most recently ...

Jasper and crewella dahvill were married in year 0 they

Jasper and Crewella Dahvill were married in year 0. They filed joint tax returns in years 1 and 2. In year 3, their relationship was strained and Jasper insisted on filing a separate tax return. In year 4, the couple div ...

1 if i capitalize an item that should have been expensed my

1. If I capitalize an item that should have been expensed, my cash flow from operations will be overstated and my cash flow from investing activities will decrease. 2. All financial statements submitted to the SEC includ ...

Tullius corporation has received a request for a special

Tullius Corporation has received a request for a special order of 8,000 units of product C64 for $50.00 each. The normal selling price of this product is $53.25 each, but the units would need to be modified slightly for ...

Gilliam corporation recently hired a new accountant with

Gilliam Corporation recently hired a new accountant with extensive experience in accounting for partnerships. Because of the pressure of the new job, the accountant was unable to review his textbooks on the topic of corp ...

Dazzle inc produces beads for jewelry making use the

Dazzle, Inc. produces beads for jewelry making use. The following information summarizes production operations for June. The journal entry to record June production activities for goods transferred from production to fin ...

Miller companyrsquos most recent contribution format income

Miller Company’s most recent contribution format income statement is shown below:                                            Total                    Per Unit Sales (20,000 units)      $300,000            $15.00    Varia ...

Bob morin opened a medical practice specializing in surgery

Bob Morin opened a medical practice specializing in surgery. During the first month of operation (August), the business, titled Bob Morin, Professional Corporation (P.C.), experienced the following events: Aug 6 Morin in ...

Flexible budgeting at the beginning of the period the

Flexible Budgeting At the beginning of the period, the Grinding Department budgeted direct labor of $81,000 and property tax of $46,000 for 4,500 hours of production. The department actually completed 5,800 hours of prod ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate