Ask Question, Ask an Expert


Ask Financial Accounting Expert

problem1. Which of the following would be most helpful for predicting why the final consumer selects one of numerous similar brands?

A) Consumer income
B) Consumer spending patterns
C) All would be equally helpful
D) Population data
E) Behavioural science theories

. A magazine ad for GEICO car insurance shows the GEICO gecko lying down while the copy reads, “Don’t acquire high car insurance rates lying down.” What primary economic need is being satisfied in this magazine ad?

A) Dependability in use
B) Economy of purchase
C) Convenience
D) Improvement of earnings

problem3. An application for the iPhone which consist of voice directions for a built-in GPS system can be helpful in finding a motel that is “off the beaten track”. What is the foremost economic need being satisfied by this app?

A) Efficiency in use
B) Convenience
C) Economy of purchase
D) Dependability in use

problem4. The amount of income family has left after paying taxes and paying for its requirements is called its ______________ income.

A) personal
B) Discretionary
C) Modified
D) Marginal
E) Family

problem5. ____ is one of the psychological variables which affect a person's buying behaviour.

A) Perception
B) Convenience
C) Reference groups
D) Family
E) Social class

problem6. Wants

A) Are an effort to satisfy a drive?
B) Remain the same during a person's life.
C) Are more basic than needs.
D) Are needs that are learned during a person's life?
E) Are strong stimuli that encourage action to reduce a need?

problem7. Marci Bello is status-oriented. When she buys clothing she only considers items with famous "labels" that her friends will notice. This behaviour illustrates

A) The "economic buyer" model of buyer behaviour.
B) Satisfying a belief.
C) Satisfying a want.
D) Satisfying a need.
E) All of these are evenly better answers.

problem8. After working for 18 hours, Katrina comes home wanted and exhausted to go straight to sleep. Katrina's need to sleep is a ______________ need.

A) Psychological
B) Behavioural
C) Emotional
D) Social
E) Physiological

problem9. L'Oreal advertises its hair colour with the accepted tagline, "So it costs a bit more. However I'm worth it!" Here, L'Oreal's marketing effort focuses on satisfying what level in hierarchy of needs?

A) Personal needs
B) Safety needs
C) Social needs
D) Physiological needs

problem10. Hallmark advertises its gift items with the accepted tagline, "When you care enough to send the extremely best." Here, Hallmark's marketing effort focuses on satisfying what level in the hierarchy of needs?

A) Social
B) Personal
C) Safety
D) Physiological

problem11. Allstate Insurance promotes its home auto and insurance by telling consumers, “You're in good hands with Allstate.” Which of the following sorts of needs is Allstate trying to satisfy?

A) Personal needs.
B) Behavioural needs.
C) Safety needs.
D) Social needs.
E) Physiological needs.

problem12. The statement, "I like Southwest Air," is an instance of a(n):

A) Belief
B) Attitude
C) Drive
D) Intention
E) None of these is correct

problem13. According to the text, social class in U.S. is basically evaluated in terms of:

A) Income.   
B) Income, occupation, and education.
C) Occupation, education, and housing arrangements.
D) Income, occupation, and religion.
E) Race, religion, and occupation.

problem14. Natasha Talbott was interested in new set of golf clubs. She discussed the numerous types with some knowledgeable friends and relied on their advice. Natasha's friends were acting as:

A) Reutilized decision-makers.
B) An economic influence.
C) A reference group.
D) A lifestyle group.
E) A social class.

problem15. Ken Prescott has noticed numerous television commercials for BestYet--a new sort of shampoo. While washing his hair, he thinks about what would happen if he replaced his current shampoo with the BestYet. What stage in the adoption procedure has Ken reached?

A) Feedback
B) Evaluation
C) Interest
D) Awareness
E) Decision

Financial Accounting, Accounting

  • Category:- Financial Accounting
  • Reference No.:- M93287
  • Price:- $45

Priced at Now at $45, Verified Solution

Have any Question? 

Related Questions in Financial Accounting

Assignmentthe current assets and current liabilities

Assignment The current assets and current liabilities sections of the balance sheet of Allessandro Scarlatti Company appear as follows. ALLESSANDRO SCARLATTI COMPANY BALANCE SHEET (PARTIAL) DECEMBER 31, 2014 Cash $ 48,75 ...

Financial statement analysismy company is walmartpart

Financial Statement Analysis My company is Walmart. Part I • Perform at least one profitability ratio to measure the income and operating success of your selected company. • Perform at least one liquidity ratio to measur ...

Assignmentsplit-offparentco sells street vending carts and

Assignment Split-Off ParentCo sells street vending carts and has been in business for 10 years. The subsidiary, SubCo, has been in the business of selling refrigerated vending carts for 8 years. You are a 50% partner of ...

Explain and analyze the external factors on or of

Explain and analyze the external factors on or of international business (e.g., political, legal, economics, culture, etc.) and how these may impact business.

Assignment business plan - finalthis assignment consists of

Assignment: Business Plan - Final This assignment consists of two sections: your final business plan and your business plan financials. Note: You must submit both sections as separate files for the completion of this ass ...

Robert wondered why he was always so stressed out when he

Robert wondered why he was always so stressed out when he was dealing with Lucas, the latest addition to his team. On the face of it, the new hire seemed very agreeable and supportive, but whatever interactions he had ha ...

Exercises1wasatch bank recently held an auction to dispose

Exercises 1. Wasatch Bank recently held an auction to dispose of various assets it had obtained through foreclosures and other loan settlements. Representatives of Aragon Semi-Conductors attended the auction to bid on an ...

In chapter 4 we discussed the six sigma methodology for

In chapter 4 we discussed the six sigma methodology for process improvement (DMAIC). Give an example of how this process could be used to structure a spend analysis effort.

Supertronics inc would like to know how the firmrsquos

Supertronics Inc. would like to know how the firm’s profitability is altered by product mix. Currently, product mix is determined by giving priority to the model with the highest per unit contribution margin. Details on ...

Bad debt expense calculationsone of my classes a few terms

Bad Debt Expense Calculations One of my classes a few terms ago asked for an example or a bit better explanation regarding calculating Bad Debt Expenses. The following is what I have come up with. There are three basic m ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro